Choosing the right colors for your printing and signage - Kelowna

Color - It grabs our attention, it can invoke emotion. If you have you ever wondered (or if you've never considered) what colors to use in your printing and signage for maximum impact, here is a guide taken from our Speedpro Vu newsletter...

Speedpro Signs & Digital Imaging
103- 2307 Enterprise Way, Kelowna, BC V1X7E1
Phone: 250-763-8868
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com

Banner Brillance

Vertical banners are a popular way to display at trade shows. They’re light, portable, easy to set-up and take down and they’re cost effective. Many companies enjoy their flexibility because you can redesign and reprint the banners as required to adapt to changing communications needs. But what makes a banner brilliant? Here are a few tips to ensure you have a show stopping banner display.

1. STOP! This is what you want people to do. Stop, take a second look and hopefully ask a question. How do you get them to stop? Get out of the box and create a visual difference from the rest. Think of all the images your competitors will/have used. Do you have it in you to go against the grain?

2. Less is more. Yup, once again it’s true. Get their attention with two impactful words instead of 15 bullet points they won’t get close enough to read anyways.

3. Bigger is Better. True again. Make a bigger impact by combining multiple banners BUT creative continuity is key.

4. Clarity vs Clutter. If it looks like a dog’s breakfast, the only thing you’ll attract is …um, ah, dogs. Think modern minimalist and clarify your communication objectives before going to the drawing board.

5. Finally think of all the displays at the tradeshow like a store shelf lined with cereal boxes. How are you going to get your cereal box to stand out from all the others?

Brillant banners can also play an important role at special events like meetings, sponsorships, promotions, luncheons, launches and anniversaries. Once you have them, let their brilliance shine whenever you have the opportunity!


Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com

Not Advertising? Three reasons companies cut back on advertising, and why they shouldn't

Not Advertising?

Three reasons companies cut back on advertising, and why they shouldn't

#1: People do not have the money, so our advertising would be wasted.

Despite being a common view among businesses, studies of every recession since 1940 indicate that recessions have little impact on disposable income. In other words, people may be spending less, but there is money being spent, especially in terms of business to business purchases. All businesses need products and services to stay in business. While the overall spend may be down, they are still buying. If you decide to “turn off the lights” for the next few months and wait it out in silence, your customers will end up buying from your competitors.

#2:Our competitors aren’t advertising.

Measuring what to do by watching what your competitors are doing can be a mis-guided decision. Rather than waiting for business to return to zormal, savvy businesses should cash in on the opportunity that the rival companies are creating for them.

If you are courageous enough to stay in the game and keep promoting when everyone else has backed down can bring about an increase in market share.

#3:The money saved on advertising helps us to control cashflow.

Even more tenuous is the argument that advertising should be cut in order to free up cashflow. Playing “catch-up” to your competitors is costly and risky. What if you don’t regain that favourable position? Your “freed-up” cashflow won’t help much if you’ve lost customers. When a business stops advertising, they are likely to experience a fast erosion of their brand, making room for competing brands to grow.

Consistent advertising message and frequency will help you through the tougher economic times than any drastic measure you may be taking, and you’ll endup in a better position because of it.

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Kelowna Trade Show Event Signage

Display Stands

From simple to elaborate, and from banners to large pop-ups, we love to stop them in their tracks by providing graphics that WOW and hardware that lasts.

Looking for something new or just looking to refurbish the graphics of an old display in, let our Kelowna graphics department create a custom masterpiece that will stop them in their tracks.

Banners

Banners are one of the most flexible and efficient ways get your message across, indoors or out. From full colour; full graphic images to vinyl cut lettering on light or heavy weight vinyl or fabric.

The options are endless as is the hardware, from horizontal to vertical to traditional banners with grommets. Your wish is our command. Not sure what you need?

Talk to our experienced staff and we’ll provide signage recommendations to best suit your event and communication requirements.

We can assist you with all your Kelowna and British Columbia tradeshow event signage needs:

Banners, Posters, Aboard, Sandwich boards, A Frames, Sidewalk signs , Retractable banner stands, Pop up displays, tradeshow booth displays, Panel displays , Stands, Literature racks, Display Booth, Table Top, Literature Racks, Panel System, Truss Displays, Motorized & Outdoor, and Cases & Lighting

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Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Speedpro Imaging is a proud sponsor of the Okanagan Winter Sport Show & Swap in Kelowna

Kelowna Winter Sport Show and Swap

Date: Sep 12nd, 2009 to Sep 13rd, 2009
Time: 09:00am to 12:00am

Venue: Kelowna Curling Club
Address: 551 Recreation Avenue, Kelowna
Cost: $2/person or $5/family

The biggest Winter Show & Swap in the Okanagan is filled with discounted equipment and clothing plus displays and demostrations of all things winter!

The Winter Sport Show and Swap is hosted by the Canadian Ski Patrol Ogopogoo Zone and features thousands of new and used winter sport equipment and clothing! Plus prizes, displays and ski pass sales from ski resorts, lodges and more! For winter gear, fun and fitness, the Winter Sport Show and Swap is the place to be!


Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Kelowna Signs

10 tips for attending a Trade Show in Kelowna

When attending a trade show or convention, the greatest challenge can be rising above the visual roar of neighbouring booths. You need to convey your message forcefully and effectively in just the few seconds that someone spends walking by your trade show booth. Follows are some tips to contribute to a successful show:
1. Promote your participation – this will increase the number and quality of attendees who stop at your booth to discuss your products and services.
· Personally invite your key prospects – Over 50% of attendees come because an exhibitor has invited them. Phone invitations can triple attendance.
· Advertise - let people know that you will be participating in a trade show. Letting them know about a show promotion will give them a reason to visit your exhibit

2. Use graphics, signs and products to clearly state the purpose of your exhibit, to clearly show what your company does. Your booth has two main functions:
· To gain the visitor's attention
· To support your sales message.

3. Set measurable goals – measure – follow up
· Set a goal – Whether it is a dollar value for sales made that day or the contact information collected. This will allow you to measure the shows effectiveness. Follow up on leads.

4. Choose the right location for your booth – try to consider these points when choosing a location
· Close to the center of the exhibition area as possible
· On the right side of the exhibition area. Most attendees start on the right and get tired by the time they get to the left side of the venue
· A corner location will give you access to cross aisle traffic
· Avoid dead end aisles
· Avoid adjoining booths with distracting demonstrations

5. Set a call to action – why should they buy now rather than later
· Offer a bonus for buying now – a special price, a free gift

6. Have a draw or contest – Having some kind of prize draw or contest is a great way to collect contact information from booth visitors. You can give away promotion items to encourage people to participate.

7. Plan your booths layout in advance
· Find out the dimensions of the are you will be allocated
· What will be included – a table, a table skirt – is there any kind of a back drop, electricity
· How will you display your literature

8. Create an interactive display- Use an interactive display, such as a quiz or game on a computer, a contest draw, a product demonstration. Get them to cluster around your trade show display rather than the others. Remind your sales staff to sell, they are not there just to enjoy the special activities.

9. Use promotional items - Small items that people can take away and use (while being reminded about your business) are best. Be sure you place these items in a location where people will have to walk into or through your trade show display to get them.

10. Make it easy for booth visitors to get information - Use signs in your trade show display to give information about prices, minimum orders, shipping costs, or any other basic information they might need to know, to save them the trouble of having to wait to ask when you're busy with another potential customer.

Follow up promptly - Send out email, regular mail, or make the phone calls to follow up on the contacts and leads you made during the trade show as soon as possible. The faster you send them out, the more your business will stand out from the rest.

Trade shows can be incredible sources of contacts and customers for your business - if you choose your trade show venue carefully and plan in advance to have a successful trade show experience.

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Kelowna Signs

6 Essential Tips for Ads That Get Results in Kelowna

You don't need money to create a memorable message.

One of the toughest jobs for any startup is to produce stellar ads without the help of a big-budget ad agency. The key is to engage your target audience, because for advertising to succeed, it has to be remembered. Even on the tightest budget, you can create successful ads by following these six vital tips.

1. Design for the ad environment. There are literally hundreds of forms of advertising—from billboards, websites and taxi-tops to ads on supermarket clocks. And ad environments sometimes differ within a single medium, such as when magazines offer four-color display advertising and small-space shopper ads. Become familiar with the nuances of the media you choose, and design your ads to meet their specific visual and editorial requirements.

2. Address the right audience. How well do you understand your target audience? Your ads should immediately appeal to prospects and speak to them in their own vernacular, including buzzwords. The ads must ring true, without the use of gender or cultural stereotypes, or exaggerated claims, so prospects automatically understand that your offer directly relates to their needs and wants.

3. Have a visual focal point. Unless you’re creating a sale ad for a newspaper featuring multiple products, use a single, eye-catching visual to provide the central focus. Competing visuals can make a small-space print ad or online ad appear cluttered. With so much competing advertising, make your ad stand out by virtue of clean, clear design, with an appealing focal point and simple elements.

4. Create an “aha” moment. If you’ve ever wondered why the word “new” is used so often in advertising, it’s because our brains are actually alert for new information. One of the most exciting parts of creating advertising is that great ads have the ability to open minds. Your ad can show your customers a new way to achieve a goal or provide unique insight. The rewards will be greater audience attention and elevated response rates.

5. Make something happen. Any ad worth its salt should move a prospect to take some kind of action. If you highlight a strong benefit in your headline and include details in your body copy, your prospects will be excited to learn how to take advantage of what’s promised. It’s essential to close by providing a call to action that takes prospects to the next step, whether that means making a purchase or visiting your website to learn more. Great ads build interest, are remembered and get results.

6. Present a powerful benefit. Want to create a headline that pulls in readers? Use it to highlight a desirable benefit or offer. Understand what your customers want that you can provide. Put your promise up front in your headline, then use your ad’s body copy to explain how you’ll deliver that benefit.

By Kim T. Gordon Entrepreneur's StartUps - June 2009

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Kelowna Signs

What Kind Of Sign Is Best For My Business in Kelowna

What Kind Of Sign Is Best For My Business

Author: Dr. Natalia Voinov

The simple answer to this question is "Always get the largest size and highest quality sign that you can possibly afford". The problem with this philosophy is that there may be a few other factors to consider besides affordability that go into creating the perfect sign for your business.

It's staggering how many business owners fail to plan when it comes to designing and producing their main outside identification signs. Not only do quite a number of businesses lack a concept for a strong sign design but, they also fail much to often to budget for all of the costs involved including permits.
The very first step in deciding on what style of signage you desire is to understand exactly what the local sign ordinances will allow. More and more cities, townships and counties are becoming increasingly restrictive with the rules and regulations for exterior business signage.

All of these zoning offices will have various restrictions on the appropriate size requirements, the quantity of all signage as well as the maximum height for pole signs and distance from the road. Another that you need to be aware of is that if your building is leased or if you're located in a shopping center, landlord approval will always be necessary.

The last thing you want is to spend time and money on a certain sign design and get excite about how perfect and fantastic your new sign is going to look only to find out later in some way it is not allowed. Keep in mind that you can always apply for a sign variance as a final recourse if your sign is disallowed. A local sign board will review and possibly over rule a negative judgment only if you can prove a hardship.

Examples for approving a variance would be if your building was unusually far from the road to properly view a sign under the current sign codes or if the building was too close to the road to meet the right of way requirements. Just because you want a bigger or taller sign is not an acceptable excuse.

The concluding part of this first step is to make sure you actually acquire the complete sign permit package. The permit will notate all of the proper specifications for size, height and precise location for each signage. Also, these permits will have stamped drawings notating wind-load and the correct method for all installation including electrical.

About the Author:

Jeffrey Becht is Owner-President of SignWire, a sign distributor that produces the highest quality products at the most competitive prices, including sign letters, ADA signs and metal signs.

Article Source: ArticlesBase.com - What Kind Of Sign Is Best For My Business

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca

http://www.speedprokelowna.com/

Sandwich Board Signs Kelowna

Make a sign in a place where signs can't go! Sandwich Signs are a quick and easy way to advertise in almost
any situation. Special offers, special events, important announcements... tell the world with an A-Board!
They are ideal for sidewalk or roadside signage and are made to withstand the elements. They are light and
easily transportable and available in a variety of sizes and materials.
Need a changeable sign – We can finish your sign with a dry erase overlaminate to allow you the flexibility
of changing your message. We also carry metal A-Frames. These consist of a metal frame with a removable
insert. The Frame is made so you can slide a sheet of Coroplast or PVC into it.
This makes the sign changeable
at a moments notice.

Speedpro Imaging

135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7

Phone: 250-763-8868 - Fax: 250-763-8768

speedproimaging@shawbiz.ca

http://www.speedprokelowna.com/

Kelowna Signs  Speedpro Signs Kelowna

Corporate Business Signage Kelowna

See and be seen in Kelowna with Corporate Business Signage

Set the stage of the customer experience with your company’s building and freestanding signs. Bold, impactful and professional are keys to ensure you are seen in Kelowna and recognized from a distance and portray the image of trust and reliability you need to get them in the door.

Every time they look at you is another exposure and an opportunity for YOU to be the business they think of when it comes time to buy.

We specialize in Corporate Business Identification for your Kelowna marketing and branding and advertising needs :

Fascia Signs, Pylon, Awning, Windows, Backlit LED Lit signs, Dimensional Signs, Sandwich, Reader Boards Banners, Vinyl signs, Printed Graphics, Retractable, Street Banners, Store Decals ,Stickers, Directional Signage

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

The Lowering the Cost per Marketing Impression in Kelowna

A little goes a long way and personalizing your vehicle in Kelowna is ideal for home based and multinational companies because everywhere you travel you will make a direct impact on potential customers 24/7.

Wrapping your vehicle is one of the most cost effective ways of marketing and branding your buisiness.

Decal it, wrap it or partially wrap it and get maximum exposure every time you hit the streets!

We can wrap: Trucks, Cars, Buses, Vans, Boats, Trailers, Fleet vehicles with advertising and magnetic signs.

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Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Vehicle Graphics, Decals, Wraps Kelowna

Creating high impact fleet vehicles provides far superior reach, frequency and recall than other marketing methods.

Service and company vehicles are perfect for advertising your company logo and message AND they’re big enough you can get creative, clever and really have them look twice

At Speedpro Imaging Kelowna we can wrap your entire vehicle or provide partial wraps. Or if you prefer something simple and bold we can affix vehicle logo decals where ever you choose, ensuring the quality and integrity of your logo.

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Exterior Outdoor Business Signage Kelowna - Storefront Signage

Make a statement with exterior signage in Kelowna . Its an identifier . . . an image maker . . . a deal maker or deal breaker Don’t underestimate the power of your storefront signage.

Backlit, non-lit, on a building or on a signpost, made of metal, plastic, wood or vinyl, Speedpro can build you a new sign or re-face an existing case.

Window Graphics

Window graphics in Kelowna can mean the difference between a customer walking in or walking by. Catch their attention with vinyl lettering & graphics or display full colour photos with printed vinyl graphics.

Sandwich Boards & A-Frames - Grab customers right off the street!

Get to really take advantage of high traffic properties. A-frame signs, sidewalk signs, sandwich board signs and wearable sandwich boards can get 1,000’s of exposures daily!

Speedpro Imaging Kelowna specializes in all kinds of sign age such as: Dimensional lettering, 3D – plastic, foam core, LED, metal, Storefront, Sign cans, Backlit signs, Aboards, sandwich boards, A Frames, sidewalk signs, Awnings, Sign faces, Banners, Banner poles, Banner arms, Lawn signage, stakes, bag, coroplastic, yard signs, Aluminum, Wood, Crezone, Sintra, pvc, Hoarding, site signage, Windows, Safety, directional, parking, and Flags.

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Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
www.speedprokelowna.com/

Interior Business Signage

Dimensional Signage - Communicate in a new dimension with backlit dimensional signage in everything from brushed metallic finishes to smooth glossy textures. If you can imagine it, we can create it.

Directional Signage - No maps required with crisp, clean and professional directional signs even the men folk in the audience won’t have to worry about asking for directions or bringing along a map.

Canvas Reproduction - Fine art for less! Take your favourite image and let us reproduce it on canvas for an incredibly authentic artwork look and feel at a fraction of the price.

Speedpro Imaging can assist you with all your Kelowna interior signage needs with:

Canvas prints, Wall paper, Wall, floor and window, Graphics, decals, stickers, Plexi glass signs, Posters, paper, Banners, Directional, Safety, Directories, Office Stands, displays, sign holders, Snap frames, and LED frames.

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Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
www.speedprokelowna.com/

Trade Show Event Signage Kelowna

Display Stands

From simple to elaborate, and from banners to large pop-ups, we love to stop them in their tracks by providing graphics that WOW and hardware that lasts.

Looking for something new or just looking to refurbish the graphics of an old display in, let our Kelowna graphics department create a custom masterpiece that will stop them in their tracks.

Banners

Banners are one of the most flexible and efficient ways get your message across, indoors or out. From full colour; full graphic images to vinyl cut lettering on light or heavy weight vinyl or fabric.

The options are endless as is the hardware, from horizontal to vertical to traditional banners with grommets. Your wish is our command. Not sure what you need?

Talk to our experienced staff and we’ll provide signage recommendations to best suit your event and communication requirements.

We can assist you with all your Kelowna and British Columbia tradeshow event signage needs:

Banners, Posters, Aboard, Sandwich boards, A Frames, Sidewalk signs , Retractable banner stands, Pop up displays, tradeshow booth displays, Panel displays , Stands, Literature racks, Display Booth, Table Top, Literature Racks, Panel System, Truss Displays, Motorized & Outdoor, and Cases & Lighting

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Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/

Speedpro Imaging Kelowna

Speedpro Imaging has been a part of the Kelowna business community since 2003. It was the First Speedpro imaging franchise to be established in Western Canada.

It is part of Canada’s largest franchise (one of 45 stores) which allows Speedpro Imaging Kelowna to tap into a network of information for solutions to our customers printing and signage needs.

Your sign is a reflection of your business and if properly designed and situated can attract new business throughout your target market.

Challenges our Clients Face

Service – Clients find it hard to find a company that will give them a quick turn around and communicate with them

Get them noticed – Clients Need professionally designed graphics that will help them be seen
Don’t know what they need – clients don’t fully understand their options

Slow quoting - not informed about the status of their order
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Value – Don’t always understand the cost per impression

Confused – don’t know what kind of products are out there

Reasons to Engage our Services

Professional Image – professionally designed graphics – well designed layout with the best color options

Value – low cost per impression ( unique get you noticed ) for site signage or vehicle signage

Right Questions - We ask the questions so that we can match the best product for their project with great turn around time and delivery

Speedpro Imaging
135-1855 Kirschner Road - Kelowna, BC - V1Y 4N7
Phone: 250-763-8868 - Fax: 250-763-8768
speedproimaging@shawbiz.ca
http://www.speedprokelowna.com/